I love VBS. I don’t know how one would become a children’s minister and not live for the time of the year that we help children to walk into the Bible story and become living participants of the only story that gives life. For many churches, VBS virtually defines their ministry to children, their ability to engage culture and transcend the lines of traditional church to a disney-like “wow” factor.
However, I had to start asking some questions about VBS and other such similar events a few years ago. I have a thing about doing things as big as possible when it comes to outreach and I wanted to make sure we were getting the response for the time and money invested. I suggest that each church leader ask the following questions as they are planning their community outreach calendar.
1) Is this event effective in reaching the most children, or families, possible for the time and energy invested?
2) Does my church “buy into” the vision of this outreach model and see it as a front porch opportunity for the ministry to children and their families?
3) What is the ultimate goal of the outreach into the community? Is it discipleship? Is it to form relationships? Is it name recognition for the church? Is it service to the community?
4) Does the outreach program fit the churches vision for ministry?
5) Perhaps the question most of us hate to ask, for the amount of time and money invested does the rewards match the expectation? Rewards might come in the form of attendance, viable contacts, community “buzz”, or even the feeling of doing good within the congregation.
Think about these questions. In my next article, I will discuss the need to assess the culture of the church and community in determining outreach programs that will be met with a degree of success.

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